Hi, my name is Prya. I became vegan about a year ago. It started with food but pretty quickly I wanted to use only cruelty free beauty and fashion products. But that was a bit more challenging.

Things like finding a new perfume (most famous perfumes are tested on animals) or a warm sweater without wool were, and still are, not easy. But the more I started searching I found some great brands that believe cruelty free is the way to go.

Here you find stories about the people behind cruelty free brands and organizations.